
I'm a Director at Bullish, an early-stage consumer venture capital firm and creative agency. I find and support new investments while building the Bullish brand.
Previously I served as Head of Content at Thingtesting, a Forerunner Ventures-backed startup building the go-to place to discover and review online brands. Before that I led brand and content for Lerer Hippeau, the most active early-stage venture capital firm in NYC. I started my career at Forbes, where I helped grow the 30 Under 30 franchise as Associate Editor.
I'm originally from Syracuse, NY and live in Brooklyn with my husband and dog. I love living in New York, reading, cooking, making playlists, mentoring, and watching Food Network.
Looking to get in touch? Email me.
Media
Featured
How VCs can distinguish the difference between opportunity and hype (TechCrunch) - November 3, 2024
5 DTC Marketing Predictions For 2024 (AdAge) - December 12, 2023
Anti-hype cycle investing with Natalie from Bullish (CPGD) - November 27, 2023
Natalie Sportelli, Director, Bullish (Consumer VC Club) - October 25, 2023
Consumer venture capital firm Bullish hires Natalie Sportelli (AdAge) - September 18, 2023
Natalie Sportelli hired as a Director at Bullish (StrictlyVC) - September 12, 2023
Bullish hires Natalie Sportelli as a Director (Axios Pro Rata) - September 12, 2023
Natalie Sportelli | Fmr. Forbes, Lerer Hippeau, Thingtesting (The Kitchen Fridge) - July 9, 2023
What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts) (Buffer) - March 29, 2023
Dissecting the deinfluencing trend: Should brands be worried? (Banknotes) - March 23, 2023
Daily Skimm Weekend: De-influencers and Mardi Gras (TheSkimm) - February 18, 2023
De-Influencing: Why TikTok Is Suddenly All About What Not To Buy (Huffington Post) - February 14, 2023
7 Social Media Predictions for 2023 (according to experts) (Buffer) - January 13, 2022
DTC isn’t dead. It’s evolving. (Klayvio) - December 14, 2022
Thingtesting's Social Is Refreshingly Straightforward (Link in Bio) - December 14, 2022
22 People in Affiliate Marketing that Represent Key 2022 Trends (Martech Record) - October, 14, 2022
Social media trends to watch for in 2022 (Banknotes) - June 28, 2022
Natalie Sportelli from Thingtesting on the importance of online reviews, how to leverage UGC, and DTC trends (Banknotes) - March 11, 2022
Building A Media Arm from the Ground Up with Thingtesting’s Head of Content Natalie Sportelli (Tydo) - March 9, 2022
Portfolio Spotlight: Natalie Sportelli, Head of Content at Thingtesting (Forerunner Ventures) - May 22, 2021
On Brand with Natalie Sportelli (Air) - October 2, 2020
Dear Sophomore Self (Colgate University) - Spring 2020
The All Raise Summer 2020 Reading List (All Raise) - July 22, 2020
Interview with Natalie Sportelli (The Proof) - May 21, 2019
Natalie Sportelli’s Personal Branding Rules (For Working Ladies) - May 7, 2019
Speaking
How VCs can distinguish the difference between opportunity and hype (TechCrunch Disrupt) - October 29, 2024
Maximizing Your Network for Career Pivots (Colgate Professional Networks) - January 30, 2024
Brand & Storytelling (MKTG WMN 2023 Virtual Summit) - December 6, 2023
Anticipating Consumer Trends And How To Get In Front Of What’s To Come (Foundermade) - May 30, 2023
How to Execute a Powerful Content Marketing Strategy: Advice for Startups (Stacklist) - April 4, 2023
Winning customers with content with Natalie Sportelli (Launchhouse) - August 10, 2022
Role of Platform & Marketing in Venture Capital (Columbia Venture Community) - December 2, 2020
BAM's Playbook Power Hour (Bam Communications) - November 18, 2020
Building Your Brand (Colgate University) - September 2, 2020
Finding Your Firm's Brand Voice & Earning Media (VC Platform Community) - August 14, 2020
Innovating Through a Crisis (Stacklist) - April 29, 2020
Articulating your ROI and Purpose to Partners (VC Comms Con) - February 28, 2020
Careers in Advertising, Communications, Marketing (Colgate University) - January 18, 2020
Building Your Firm's Content & Brand Strategy (VC Platform Community) - July 25, 2019
Podcasts
Natalie Sportelli left Media to work in Venture Capital: from Forbes to Bullish (Brydge Club) - April 3, 2024
How Thingtesting Became Yelp for DTC and CPG Brands - March 31, 2023
How Overcoming Imposter Syndrome Leads to a Stronger Career - March 8, 2022
How to Find Your Brand Voice with Natalie Sportelli - January 19, 2022
Discovering New Things with Thingtesting - June 15, 2021
Making Bold Career Moves with Natalie Sportelli, Head of Content at Thingtesting - April 28, 2021
The role of platform in VC with Natalie Sportelli (Lerer Hippeau & Forbes) - December 23, 2020
Portfolio Career Podcast: Building An Audience and Brand Online - September 10, 2020
Colgate University "13" - July 17, 2020
Dear BAMf: Episode 5 with Natalie Sportelli - June 25, 2020
The Media Mindset: Content Superpowers and the People Behind Brands - April 16, 2019
Ep:12 Forbes Editor Natalie Sportelli Shares How to Be an Entrepreneur Inside A Company - April 11, 2016
Published
Three content opportunities for venture capital firms (Toolkits) July 2023
Thingtesting Magazine - December 2022
Comment: Getting back to basics (Courier Magazine) October/November 2022
Designing your dream job (Elpha) - February 6, 2020
Found Objects Substack
Medium blog
Forbes author page