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I'm a Director at Bullish, an early-stage consumer venture capital firm and creative agency. I find and support new investments while building the Bullish brand.

Previously I served as Head of Content at Thingtesting, a Forerunner Ventures-backed startup building the go-to place to discover and review online brands. Before that I led brand and content for Lerer Hippeau, the most active early-stage venture capital firm in NYC. I started my career at Forbes, where I helped grow the 30 Under 30 franchise as Associate Editor.

I'm originally from Syracuse, NY and live in Brooklyn with my husband and dog. I love living in New York, reading, cooking, making playlists, mentoring, and watching Food Network.

Looking to get in touch? Email me

Media

Media

Featured

Anti-hype cycle investing with Natalie from Bullish (CPGD) - November 27, 2023
Natalie Sportelli, Director, Bullish (Consumer VC Club) - October 25, 2023
Consumer venture capital firm Bullish hires Natalie Sportelli (AdAge) - September 18, 2023
Natalie Sportelli hired as a Director at Bullish (StrictlyVC) - September 12, 2023
Bullish hires Natalie Sportelli as a Director (Axios Pro Rata) - September 12, 2023

Natalie Sportelli | Fmr. Forbes, Lerer Hippeau, Thingtesting (The Kitchen Fridge) - July 9, 2023
What is a UGC Creator and How to Become One in 2023 (ft. Advice from Experts)​ (Buffer) - March 29, 2023
Dissecting the deinfluencing trend: Should brands be worried? (Banknotes) - March 23, 2023
Daily Skimm Weekend: De-influencers and Mardi Gras (TheSkimm) - February 18, 2023
De-Influencing: Why TikTok Is Suddenly All About What Not To Buy (Huffington Post) - February 14, 2023
7 Social Media Predictions for 2023 (according to experts)​ (Buffer) - January 13, 2022

DTC isn’t dead. It’s evolving.​ (Klayvio) - December 14, 2022
Thingtesting's Social Is Refreshingly Straightforward (Link in Bio) - December 14, 2022
22 People in Affiliate Marketing that Represent Key 2022 Trends (Martech Record) - October, 14, 2022
Social media trends to watch for in 2022 (Banknotes) - June 28, 2022
Natalie Sportelli from Thingtesting on the importance of online reviews, how to leverage UGC, and DTC trends (Banknotes) - March 11, 2022
Building A Media Arm from the Ground Up with Thingtesting’s Head of Content Natalie Sportelli (Tydo) - March 9, 2022
Portfolio Spotlight: Natalie Sportelli, Head of Content at Thingtesting (Forerunner Ventures) - May 22, 2021
On Brand with Natalie Sportelli
(Air) - October 2, 2020
Dear Sophomore Self (Colgate University) - Spring 2020 
The All Raise Summer 2020 Reading List (All Raise) - July 22, 2020
Interview with Natalie Sportelli (The Proof) - May 21, 2019
Natalie Sportelli’s Personal Branding Rules (For Working Ladies) - May 7, 2019 


Speaking 

 

Maximizing Your Network for Career Pivots (Colgate Professional Networks) - January 30, 2024
Brand & Storytelling (MKTG WMN 2023 Virtual Summit) - December 6, 2023
Anticipating Consumer Trends And How To Get In Front Of What’s To Come (Foundermade) - May 30, 2023
How to Execute a Powerful Content Marketing Strategy: Advice for Startups (Stacklist) - April 4, 2023
Winning customers with content with Natalie Sportelli (Launchhouse) - August 10, 2022
Role of Platform & Marketing in Venture Capital (Columbia Venture Community) - December 2, 2020
BAM's Playbook Power Hour (Bam Communications) - November 18, 2020
Building Your Brand (Colgate University) - September 2, 2020
Finding Your Firm's Brand Voice & Earning Media (VC Platform Community) - August 14, 2020
Innovating Through a Crisis (Stacklist) - April 29, 2020
Articulating your ROI and Purpose to Partners (VC Comms Con) - February 28, 2020
Careers in Advertising, Communications, Marketing (Colgate University) - January 18, 2020
Building Your Firm's Content & Brand Strategy (VC Platform Community) - July 25, 2019

Podcasts


How Thingtesting Became Yelp for DTC and CPG Brands - March 31, 2023
How Overcoming Imposter Syndrome Leads to a Stronger Career - March 8, 2022

How to Find Your Brand Voice with Natalie Sportelli - January 19, 2022
Discovering New Things with Thingtesting - June 15, 2021
Making Bold Career Moves with Natalie Sportelli, Head of Content at Thingtesting - April 28, 2021

The role of platform in VC with Natalie Sportelli (Lerer Hippeau & Forbes) - December 23, 2020
Portfolio Career Podcast: Building An Audience and Brand Online - September 10, 2020 
Colgate University "13" - July 17, 2020
Dear BAMf: Episode 5 with Natalie Sportelli - June 25, 2020
The Media Mindset: Content Superpowers and the People Behind Brands - April 16, 2019


Published 
 
Three content opportunities for venture capital firms (Toolkits) July 2023
Thingtesting Magazine - December 2022
Comment: Getting back to basics (Courier Magazine) October/November 2022
Designing your dream job (Elpha) - February 6, 2020
Found Objects Substack

Medium blog 
Forbes author page

Contact

Socials

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  • LinkedIn
  • Instagram
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